This time last year, Callaway announced a ‘paradigm’ shift in technology in its new flagship family of golf clubs. One year on and it has continued to utilise its powerful Ai software to further develop its Paradym series.
Four new driver models – Triple Diamond, Max, Max D and Max Fast – make up the extended Paradym Ai Smoke range. The new Ai Smart Face has been designed using swing dynamics from real golfers – Swing Code as the brand has termed it – that cover 250,000 real golf swings and over a million data points to feed into its Ai software.
This modelling has allowed Callaway to create unique driver faces in each head to suit the requirements of a specific swing movement. For example, the Swing Code for the Max D and Max Fast drivers denotes a player who has a path from the outside, swings down on the ball, and has an impact range from low heel to high toe. Meanwhile, the Max driver’s Swing Code is for golfers who deliver a slight out-to-in path and more upward angle of attack, and who use most of the face at impact. Finally, the Triple Diamond is coded for a mostly middled strike with an upward attack angle.
The Paradym Ai Smoke fairway woods follow the same pattern as the drivers with four new models designed to optimise launch and spin for different kinds of golf swings. Three hybrids offer plenty of versatility, while three new iron models – Max, Max Fast and Max High Launch – have been introduced in the game-improvement sector of the iron market to fit an even broader range of golfers.
On sale from January 26, the Paradym Ai Smoke drivers start at, fairway woods at, hybrids at and irons at.
