Trackman, the global leader in radar tracking technology for golf performance analysis, has signed a new three-year deal to become the Official Launch Monitor and Official Ball Tracing Technology of the DP World Tour.
As part of the agreement, Trackman will provide advanced broadcast services, enhancing coverage with its acclaimed ball tracing graphics and detailed shot data. These insights will be featured in live broadcasts and across the Tour’s award-winning social media channels, creating new interactive content and challenges for fans worldwide. Spectators at selected events will also have the chance to test their skills through on-site Trackman simulator experiences.
Expanding the Collaboration
The partnership builds on the ongoing collaboration between Trackman and the DP World Tour through the NEXT Golf Tour Powered by Trackman, an innovative simulator-based competition launched in 2023. The NEXT Order of Merit winner earns entry into three HotelPlanner Tour events and one DP World Tour event, while the runner-up gains three HotelPlanner Tour invitations. The Tour promotes NEXT across its digital platforms and broadcasts, boosting visibility for the initiative.
A Trusted Name in Golf Technology
Recognizable for its “little orange box” on driving ranges worldwide, Trackman has been trusted for over two decades by elite professionals, coaches, equipment manufacturers, and club fitters. It delivers precision data on every aspect of club motion and ball flight, as well as simulator hardware and software for players at all levels. Beyond golf, Trackman’s tracking technology now serves other sports, including football, baseball, and American football.
With this expanded partnership, the DP World Tour will serve as a high-profile incubator for Trackman’s latest technological innovations.
Strengthening Ties with Denmark
Based in Hørsholm, Denmark, Trackman’s new agreement further deepens the Tour’s strong connection to the country. Denmark continues to excel on the global stage, with 18 Danish players competing on the DP World Tour in 2025 and securing three victories in 2024.
Executive Comments
Klaus Eldrup-Jørgensen, Co-Founder and CEO of Trackman, commented:
“Working more closely with the DP World Tour is a natural step for us. Their global reach and forward-thinking approach make them the ideal platform to showcase our technology not just for the players, but for fans at home and online. Together, we’re setting a new standard for how golf is played, seen, and experienced.”
Guy Kinnings, CEO of the DP World Tour, added:
“Trackman has been the leader in radar tracking for over two decades, transforming both professional practice and fan engagement. From ball tracing on TV to simulator-based experiences, their technology is now central to golf’s entertainment. This agreement deepens our collaboration, especially through the NEXT Golf Tour, and allows us to integrate Trackman innovations into our global product to elevate the fan experience even further.”
About Trackman Golf
Trackman is the world’s leading developer of radar and optical tracking technology for use in golf performance analysis. Once exclusive to elite players and coaches, our products are now enjoyed by millions of golfers of all skill levels, with more than three billion shots tracked over the past year alone. The iconic Trackman 4 launch monitor is trusted by 1,000+ tour players, 15,000+ teaching professionals, equipment manufacturers, and club fitters to provide ultra-precise data on all aspects of club motion and ball flight. With over 50,000 Trackman-powered bays worldwide, our Trackman Range and golf simulator solutions feature the best game improvement, virtual golf and entertainment software in the industry. Trackman business tools empower entrepreneurs to operate their facilities more efficiently and profitably. Trackman is the official provider of club and ball tracking and tracing data to the PGA Tour and DP World Tour for broadcast on TV and digital platforms. Established in Denmark in 2003 and founder-led ever since, we continue to push boundaries through relentless innovation, powered by a global team of 850+ specialists that includes the largest R&D team in golf. Because the journey to better never ends, and it’s never made alone. TRACKMAN. FOR A BETTER GAME.
About the DP World Tour
The DP World Tour is the main men’s professional golf tour of the European Tour group.
As golf’s global tour, we showcase global talent in global destinations and use our platform to build, entertain and connect our global community.
GLOBAL TALENT: We provide pathways and a platform for the leading international talent, bringing together golfing icons, national heroes and emerging stars from around the world.
GLOBAL DESTINATIONS: We stage tournaments in iconic cities and locations around the world and each week we celebrate and showcase the rich diversity of the courses, cities and cultures we visit.
GLOBAL COMMUNITY: We build, entertain and connect communities through our commitment to innovation, creative content and having a positive social and environmental impact.
Our 2025 Global Schedule features 42 tournaments in 26 different countries and comprises three distinct phases: five ‘Global Swings’, the ‘Back 9’ and the ‘DP World Tour Play-Offs’. It features five Rolex Series events – the premium category of events on the DP World Tour – and four Major Championships, all of which count towards the Race to Dubai Rankings, the Tour’s season-long competition which concludes at the DP World Tour Championship in Dubai.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour’s 50th season following its formation in 1972.
We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, Aldar, BMW, Buffalo Trace Distillery, Emirates, Fortinet, Nexo and Vestas as Official Partners.
About the European Tour group
The European Tour group administers the DP World Tour, the HotelPlanner Tour, the Legends Tour and the G4D Tour and, as the Managing Partner of Ryder Cup Europe LLP, stages golf’s greatest team contest, the Ryder Cup, in partnership with the PGA of America.
The European Tour group has Strategic Partnerships with the PGA TOUR, the Sunshine Tour, the Challenger PGA Tour of Australasia, the China Golf Association (CGA), the Japan Golf Tour Organization (JGTO), the Korea Professional Golfers’ Association (KPGA), and the TATA Steel Professional Golf Tour of India. These partnerships provide global pathways for players from across the world to compete internationally on the DP World Tour, the main men’s professional golf Tour of the European Tour group which was established in 1972, as well as the HotelPlanner Tour.
