Guide Dogs will again be the Official Charity Partner of the Betfred British Masters hosted by Sir Nick Faldo after the tournament raised £60,000 through activations at The Belfry in 2024.
One of the UK’s leading sight loss charities, Guide Dogs will be the Official Charity Partner of the Betfred British Masters for the second time, as the popular tournament marks the beginning of the DP World Tour’s Back 9 on the Race to Dubai and the end of the European Ryder Cup Qualification period.
Six-time Major Champion Sir Nick Faldo, who hosts the Betfred British Masters for the third consecutive year, has again chosen Guide Dogs to be this year’s beneficiary as a charity close to his heart.
Guide Dogs helps people with sight loss live the life they choose. Whether it’s children or adults, friends or family. Whoever they are, the expert staff, volunteers and life-changing dogs are there to help them.
Founded in 1934, following their first partnership in 1931, Guide Dogs is a charity that is almost entirely dependent on donations.
Tournament host Faldo said: “I am thrilled to welcome Guide Dogs back to the Betfred British Masters as the Official Charity again in 2025.
“It was great to learn more about the fantastic work Guide Dogs do during last year’s event and I am so grateful to everybody, particularly our title partner Betfred, for their generosity as we raised a huge £60,000 which makes a real difference to those living with sight loss in the UK.
“I’m looking forward to spending some time with the Guide Dogs team again this year and hopefully we can raise more vital funds during the Betfred British Masters.”
Tournament Title Partners Betfred have once again pledged to support the fundraising efforts and will donate £500 for every eagle made during the week, as well as £500 for every player that drives the famous tenth green on the iconic Brabazon Course.
They will also donate £50,000 for the first hole-in-one made by a professional on the iconic par three 14th hole, the same hole that tournament host Sir Nick Faldo recorded an ace during the 1993 Ryder Cup.
Betfred Boss Fred Done said: “Several Guide Dogs joined us at the Belfry last year and their displays in the fans’ village were a terrific addition to the event. I’m delighted that Sir Nick has decided to go with Guide Dogs once again and let’s hope the players are able to raise a good few quid.”
The ever-popular Long-Putt Challenge will return to the PGA Village, alongside the Iconic Shots Simulator, giving spectators the opportunity to win fantastic prizes and donate to Guide Dogs, while the Drive the Green simulator will be located in the Brabazon Village. Spectators can take part in each of the activations for a minimum donation of just £3, while donation points will be situated in various locations around The Belfry.
Andrew Lennox, CEO at Guide Dogs, said: “We’re absolutely delighted that Guide Dogs is once again the official charity partner of the Betfred British Masters. Last year’s partnership made a real difference, raising vital awareness and funds to help people living with sight loss live the life they choose. We’re incredibly grateful to the DP World Tour, Betfred, and all the fans and players for their continued support, and we look forward to another fantastic tournament this year.”
This year’s Betfred British Masters, hosted by six-time Major Champion Faldo, will be the final counting event for European Ryder Cup Qualification, adding extra significance as the race to make captain Luke Donald’s team reaches its conclusion. An already impressive field is assembling as players battle for crucial Ryder Cup points, with skipper Donald already confirmed, alongside U.S. Team Vice Captain Brandt Snedeker, Major winner Matt Fitzpatrick and defending champion Niklas Nørgaard.
The Betfred British Masters has a rich legacy as one of the DP World Tour’s most historic events. This year’s tournament will be the DP World Tour’s 22nd event held at The Belfry, with the Sutton Coldfield venue first hosting the Lada English Golf Classic, won by the late Seve Ballesteros in 1979.
Tickets for the 2025 Betfred British Masters are available now, with General Admission, Ticket+, and Premium Experiences selling fast.
About the DP World Tour
The DP World Tour is the main men’s professional golf tour of the European Tour group.
As golf’s global tour, we showcase global talent in global destinations and use our platform to build, entertain and connect our global community.
GLOBAL TALENT: We provide pathways and a platform for the leading international talent, bringing together golfing icons, national heroes and emerging stars from around the world.
GLOBAL DESTINATIONS: We stage tournaments in iconic cities and locations around the world and each week we celebrate and showcase the rich diversity of the courses, cities and cultures we visit.
GLOBAL COMMUNITY: We build, entertain and connect communities through our commitment to innovation, creative content and having a positive social and environmental impact.
Our 2025 Global Schedule features 42 tournaments in 26 different countries and comprises three distinct phases: five ‘Global Swings’, the ‘Back 9’ and the ‘DP World Tour Play-Offs’. It features five Rolex Series events – the premium category of events on the DP World Tour – and four Major Championships, all of which count towards the Race to Dubai Rankings, the Tour’s season-long competition which concludes at the DP World Tour Championship in Dubai.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour’s 50th season following its formation in 1972.
We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, Aldar, BMW, Buffalo Trace Distillery, Emirates, Fortinet and Vestas as Official Partners.
About the European Tour group
The European Tour group administers the DP World Tour, the HotelPlanner Tour, the Legends Tour and the G4D Tour and, as the Managing Partner of Ryder Cup Europe LLP, stages golf’s greatest team contest, the Ryder Cup, in partnership with the PGA of America.
The European Tour group has Strategic Partnerships with the PGA TOUR, the Sunshine Tour, the Challenger PGA Tour of Australasia, the China Golf Association (CGA), the Japan Golf Tour Organization (JGTO), the Korea Professional Golfers’ Association (KPGA), and the TATA Steel Professional Golf Tour of India. These partnerships provide global pathways for players from across the world to compete internationally on the DP World Tour, the main men’s professional golf Tour of the European Tour group which was established in 1972, as well as the HotelPlanner Tour.
