Cazoo partners with European Tour as title sponsor of two UK Swing Tournaments

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  • Wales Open renamed as the Cazoo Open, to be held at the Celtic Manor Resort
  • Cazoo Classic replaces the English Open and will be held at the London Golf Club
The images of Celtic Manor Resort and London Golf Club must be credited to Getty Images and London Golf Club respectively and used in conjunction with this release only. Please click on images to download a high-resolution version.
This latest deal adds to Cazoo’s impressive portfolio as one of the UK’s most active sports sponsors that now includes football (Everton, Aston Villa and the EFL), cricket (The Hundred), rugby (Welsh Rugby Union & 2021 Rugby League World Cup), horseracing (Epsom Derby) and snooker (World Snooker Tour).

Cazoo is pioneering the shift to online car buying and, since being founded in 2018, has sold over 25,000 cars to consumers across the UK who have embraced the selection, transparency and convenience of buying quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re delighted to be partnering with the UK leg of the European Tour and adding golf to our growing portfolio of sports sponsorships. This deal gives us exposure to a new audience of golf fans and we look forward to engaging with them and introducing them to the best car buying experience in the UK.”

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer said: “We are delighted to welcome Cazoo into the European Tour’s commercial family for the first time and are very pleased that Alex and his team have added golf to their impressive portfolio of sports sponsorships.”

Max Hamilton, European Tour Commercial Director added: “Innovation is important to both of our brands and we look forward to working with Cazoo as part of our UK Swing, which continues to flourish following its introduction last year.”

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